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Project Timeline

My Role

Responsibility

Tool Used

June - August 2022

UX Designer

UX Researcher

Figma

Mural

  • Conduct user research

  • Design digital wireframes, low and high fidelity prototypes

  • Conduct usability tests

Design Challenge

Identify common challenges nature lovers have faced when preparing for and during their hiking

Design Solution

An app that helps nature lovers get comprehensive high-quality trail information (for both hiking preparation and during hiking)

The Final Product 

Adding Customized Trail Filters 

  • Build an easy-to-use and comprehensive filter system to help users customize their hiking trail preferences. 

  • This function could help users narrow down their searching scope and alleviate their overwhelmed feelings while navigating tons of information. 

  • make their searching process simple and easy

Browsing Trail Information

  • Designed a centralized trail information center that integrated all necessary information for users.

  • Information Include map, geographical condition, trail news, weather, transportation, items preparation, etc.  

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Marking Accomplishment

  • The completion feature helps users mark their hiking accomplishments and motivates them to contribute reviews to the community.  

  • The personal dashboard is designed ​to help users track their hiking histories through graph and data. 

​How did I design Hey Nature?

User Research

I conducted 8 interviews and created user journey maps to understand users I’m designing for and their needs. Primary user group identified through research were nature lovers, both amateur and professional hikers who struggled with finding suitable hiking trails efficiently. 

HeyNature User Journey Map.png

User Journey Map

The research revealed that there were 3 main factors that limit users from preparing and experiencing outdoor adventure easily and enjoyably.

Scattered info

  • Trail-related information are too scattered and disorganized 

  • Users felt overwhelmed while searching relevant info from different platforms 

Visually appealing

  • Based on the user research, 90% of users put "good scenery / attractions" as the top1 factor that influences their hiking decisions ​

  • Users would love to see photo galleries for each trail 

Community

  • Users care about updated trail condition information from other hikers

  • Users also curious about other users’ hiking experiences 

Ideation

How might we design a centralized hiking resource platform that helps nature lovers get relevant and necessary information more efficiently and helps them make well-prepared hiking plans?  

Low Fidelity Prototype

The low-fidelity prototype connected the primary user flow of browsing and selecting the matching trail using the system, so the prototype could be used in a usability study with users.

Testing and Iterations

I conducted two rounds of usability tests and made adjustments based on some of the major feedback from users. There were three key changes I made regarding the first and second round feedback. 

Testing + Iteration.png

Style Guide

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What I learned

  • Achieve a good visual-text balance

    • ​ As a designer, it is important to try to reduce the information burden and help users feel less overwhelmed when browsing a large amount of information.

    • Design user-friendly icons that are intuitive and add written text cue corresponding to the visual icons. ​

  • Testing and Learning  ​

    • Don't assume how users will interact with the product. Always be aware that you might find something unexpected during real usability testings. Learning and iterating by doing. ​​

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